Speights "Win your body weight in Gold" Promotion

The Speights brand at this stage was being promoted as a national brand, but never losing its Southern identity of mateship. It was primarily focussed at bulk pack sales. 

Looking back at the history of the brand, threw up opportunities related to the central Otago region and its Gold Rush era. Working off this link, Bright Sparks created the “Win Your Body Weight in Gold” promotion. The promotion was used in liquor outlets throughout New Zealand. 

The final prize was the winner would get his / her body weight back in $1 gold coins. No soggy wet Swanndris were allowed at the weigh in! 

Bright Sparks designed, created and supplied all promotional materials including point of sale. Old style mine fronts were erected with stone like imagery printed on large scale corflute boarding. This included hang on lanterns, gold pans and an encouraging “good on yer mate" slogan. A voice trigger was used in selected outlets – these detected movement as a buyer reached into pick up a pack. 

This promotion was a success lead into pre Xmas activity.